13 March 2017

RSA celebrates 60 years in the UAE

RSA is the first insurance company to celebrate 60 years in the UAE!

Souks, fishing boats, and no air conditioning. It’s safe to say the UAE was a very different place in 1956 when RSA arrived on these shores from the UK.

Fast forward to 2017 and the UAE has undergone unprecedented change, with RSA here every step of the way, sharing the journey. While we can’t say the insurance industry has changed quite so dramatically as the UAE has, but it has greatly improved. Through investment in technology, new products and innovations, and adoption of the latest international best practices, the UAE’s insurance industry of today is world class. And as the only international insurer with this length of presence in the region, RSA stands at the forefront of it all.

A formula for success

We started all those years ago with a handful of staff. Today, with over 200 staff handling premiums approaching 2,000 times more than 60 years ago, it feels like the right moment to share with you why we believe RSA has stood the test of time.

Quite simply, this incredible milestone is a testament to the importance we place in our customer relationships.

Leading the market

As part of the RSA Group, who have over 300 years of experience and global expertise, we have access to a vast international network, giving our customers a seamless experience wherever in the world their business takes them.

RSA’s sophisticated pricing capability across various products including Motor, Home and Travel Insurance means we are able to provide world-class product at a fair and competitive price. We’re continuously enhancing the digital experience for our customers to achieve a seamless journey from purchasing or renewing a policy, to making a claim online. What's more, RSA Royalty is the only loyalty programme of its kind in the Middle East! Offering exclusive discounts and benefits through a dedicated platform, RSA Royalty rewards our members for being part of the family.

Putting customers first – always

At RSA we strongly believe in investing in our staff. In turn, they’re passionate about giving our customers the peace of mind they deserve. That’s why RSA’s customer-focused claims service offers guaranteed repairs, extended claims servicing hours through our call centre, and online claims registration. No wonder we deliver 99.1% claims satisfaction.

A leading industry magazine, Premium pointed out that “RSA has been keeping customers at the heart of it all”. Because even as times change, people still come first. So long as we keep doing that, we’ll be here for the next 60 years and beyond.

Here’s to celebrating another 60 years!